Data Connection

General Setup

Which social media platforms can Trajektory track?

  • Meta (Instagram, Facebook), TikTok, Twitter/X, and YouTube.

How are Meta and TikTok accounts connected?

  • Customers connect accounts via the API portal in the admin panel

How are Twitter/X and YouTube accounts tracked?

  • These do not require an API connection. Customers provide the account handles, and Trajektory’s engineering team sets up tracking.

How many accounts can be tracked?

  • Each customer has a set number of accounts to track as defined in their contract.

Methodology & Workflow

Who creates the API portal?

  • Trajektory creates the required API portal in the admin panel.

What is the setup process?

  1. Trajektory sets up Twitter/X and YouTube (using handles).

  2. Customers connect Meta and TikTok accounts via the API portal.

  3. Trajektory confirms accounts are connected.

How far back does Meta track data?

  • Meta looks back 20 days to capture impressions and engagements (98% of engagements occur within the first 10 days).

Troubleshooting

Why might a customer not see data?

  • Possible reasons include:

    • Token expired (account disconnected).

    • No partner detection in the analyzed post (data won’t populate in Asset Intelligence).

    • Wrong account handle entered.

Can customers add additional social accounts?

  • Yes, for $1,000 per account handle per year. Example: Adding mascot Instagram, Facebook, and Twitter = $3,000/year.