https://www.trajektory.com/blog daily 0.75 2026-03-18 https://www.trajektory.com/blog/webinar-untapped-in-venue-sponsorship-value monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/525eb929-6a4f-4228-b2eb-3ad1bc62a6eb/Webpage+Social+Image.png Blog - Webinar Summary: Uncovering Millions in Untapped In-Venue Sponsorship Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/super-bowl-sponsorship-performance-where-brand-value-is-really-created monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/bad5be34-07ec-45d1-aed7-0a10114a0780/Screenshot+2026-02-17+at+5.08.06%E2%80%AFPM.png Blog - Super Bowl Sponsorship Performance: Where Brand Value Is Really Created - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/9cb48f08-df41-4f7b-8640-7c1bacc1cfc8/Screenshot+2026-02-17+at+5.08.25%E2%80%AFPM.png Blog - Super Bowl Sponsorship Performance: Where Brand Value Is Really Created - Make it stand out Data pulled from Super Bowl, February 8th https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/5317bc91-d608-48dd-a197-377d4599ff60/Screenshot+2026-02-17+at+5.06.44%E2%80%AFPM.png Blog - Super Bowl Sponsorship Performance: Where Brand Value Is Really Created - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/34c87973-60a5-4adb-8e71-e5f0e7422297/Screenshot+2026-02-17+at+5.05.59%E2%80%AFPM.png Blog - Super Bowl Sponsorship Performance: Where Brand Value Is Really Created - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/6b27a1d4-b5cb-454d-900f-1dfdcdfd09a5/Screenshot+2026-02-17+at+5.43.21%E2%80%AFPM.png Blog - Super Bowl Sponsorship Performance: Where Brand Value Is Really Created - Make it stand out Super Bowl LX Halftime Show https://www.trajektory.com/blog/webinar-summary-data-backed-strategies-for-smarter-led-sponsorships monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/b4e7dcd8-82ca-4cc5-83fb-4af251401f6f/Webpage+Social+Image.png Blog - Webinar Summary: Data-Backed Strategies for Smarter LED Sponsorships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/2026-sponsorship-expectations-predictions monthly 0.5 2025-12-13 https://www.trajektory.com/blog/release-trajektory-is-named-winner-of-the-24th-annual-chicago-innovation-awards monthly 0.5 2025-12-13 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/d24aab5a-3b7c-4705-b518-e596a8c8fb01/1763325670488.jpg Blog - Release: Trajektory is Named Winner of the 24th annual Chicago Innovation Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/c17c429d-6cb5-45d3-ac7e-f90d5d3aeac1/1763143390256.jpg Blog - Release: Trajektory is Named Winner of the 24th annual Chicago Innovation Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/trajektory-named-to-sports-business-journals-2025-best-places-to-work-in-sports monthly 0.5 2025-12-13 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/011332b6-9bc8-48d3-9ac4-178bcee08d16/1763998558755.jpg Blog - Release: Trajektory Named to Sports Business Journal’s 2025 Best Places to Work in Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/eb600a68-783a-43ae-af75-193b32ff3414/1763998557025.jpg Blog - Release: Trajektory Named to Sports Business Journal’s 2025 Best Places to Work in Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/webinar-summary-how-innovative-brands-are-using-sponsorship-data-to-re-evaluate-their-sponsorship-portfolio monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/b468504a-32df-404d-8e55-d8169d976dd8/Webinar+October2.png Blog - Webinar Summary: How Innovative Brands Are Using Sponsorship Data to Re-Evaluate Their Sponsorship Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/2025-sponsorship-tracking-and-valuation-expectations-amp-predictions monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/d13c4e17-9569-43fa-9e5d-95dfe597ac9e/pexels-allen-boguslavsky-1344061-26840203.jpg Blog - 2025 Sponsorship Tracking and Valuation: Expectations & Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/trajektory-recognized-as-one-of-front-office-sports-2024-best-employers-in-sports monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/e18f8609-c3f7-4065-bb6e-740d876a9fe7/IMG_1529.jpg Blog - Trajektory Recognized as One of Front Office Sports’ 2024 Best Employers in Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/u1zheg7abwm3tu3lqyink8z365jpc9 monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/3402fee3-e3ec-4ef0-b16d-29c48056637b/1722008713123+%281%29+%281%29.jpg Blog - Trajektory Named Gold Medalist in Sports Business Journal’s 2024 Best Places to Work in Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/benchmarking-sponsorship-roi-in-major-sports-leagues-how-brands-can-measure-success-across-key-channels monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/2ea5ccb0-13ec-4f4c-8af0-0d0be76c226e/pexels-pixabay-269948.jpg Blog - Benchmarking Sponsorship ROI in Major Sports Leagues: How Brands Can Measure Success Across Key Channels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/trajektory-sponsorship-conversation monthly 0.5 2025-06-20 https://www.trajektory.com/blog/trajektory-paris-olympics-2024 monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/f77d3f42-1c83-4c42-9089-94aa972e18c6/shutterstock_2196939705.jpg Blog - Paris Olympics 2024 Recap: Team USA's Triumph and the Power of Sponsorships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/82a2b2af-0280-4b04-81e5-defa46c1ca6f/eiffel-tower-2024-olympics.jpg Blog - Paris Olympics 2024 Recap: Team USA's Triumph and the Power of Sponsorships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/trajektory-secures-spot-on-leaders-shortlist monthly 0.5 2024-08-20 https://www.trajektory.com/blog/2023-2024-nba-finals-amp-stanley-cup-finals-social-value-recap monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/908879c3-ec20-4f46-94d4-10bd94b3e3e9/Screenshot+2024-06-27+at+10.33.43%E2%80%AFAM.png Blog - 2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/f4f7ab81-1dd8-45f5-8f57-cf8470c38b4e/Screenshot+2024-06-27+at+10.34.42%E2%80%AFAM.png Blog - 2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/8665fa2f-03cd-41ad-8f41-879ba2f0669e/Screenshot+2024-06-27+at+10.36.19%E2%80%AFAM.png Blog - 2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/18488b05-bbdb-479e-a04a-a71c368df81a/Screenshot+2024-06-27+at+10.37.03%E2%80%AFAM.png Blog - 2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/the-power-of-sponsorships-in-playoffs monthly 0.5 2025-06-20 https://www.trajektory.com/blog/measuring-on-site-activations monthly 0.5 2024-04-22 https://www.trajektory.com/blog/caitlin-clarks-impact-elevating-sponsorship-value-and-empowering-womens-sports monthly 0.5 2025-06-20 https://www.trajektory.com/blog/optimizing-sponsorship-channels-to-drive-revenue-the-power-of-a-holistic-approach monthly 0.5 2025-06-20 https://www.trajektory.com/blog/wise-ventures-completes-strategic-investment-in-trajektory monthly 0.5 2024-02-23 https://www.trajektory.com/blog/a-groundbreaking-era-in-womens-sports monthly 0.5 2025-06-20 https://www.trajektory.com/blog/2023-2024-nba-regular-season-updates-social-value-amp-nba-finals-predictions monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/567a370c-b7d3-40b7-ad29-6455c5da33ef/Screenshot+2023-11-01+at+9.35.50+AM.png Blog - 2023-2024 NBA Regular Season Updates: Social Value & NBA Finals Predictions - Make it stand out Data is from the Trajektory agency platform from October 24, 2023 - October 31, 2023. https://www.trajektory.com/blog/2023-2024-nhl-season-social-value-preview monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/f92ec5bf-9528-449a-bddc-e006a7fbd2a7/Screenshot+2023-10-10+at+10.02.53+AM.jpg Blog - 2023-2024 NHL Season Preview: Social Value & Stanley Cup Predictions - The data pictured on the left is from the Trajektory agency platform from September 22, 2023 - October 5, 2023. Data is from the Trajektory agency platform from September 22, 2023 - October 5, 2023. https://www.trajektory.com/blog/brands-agencies-sponsorship-analytics-platform monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/fba6f29b-f834-43bb-a009-7ca5afb2cd66/Screenshot+2023-09-13+at+11.50.06+AM.png Blog - Why do brands & agencies need a sponsorship analytics platform? - Make it stand out Trajektory’s Industry Intelligence Metrics letting you compare and track performance across teams and competitor brands. https://www.trajektory.com/blog/how-can-a-sponsorship-analytics-platform-help-you-save-time-amp-drive-revenue monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/ca539771-c858-4045-9715-86d6dccf75c2/Partner+Intelligence+Screenshot.png Blog - How can a sponsorship analytics platform help you save time & drive revenue? - Make it stand out Trajektory Partner Intelligence Dashboard homepage. Get a quick glance at top performing partners, total number of assets & partners, and impressions/engagements. https://www.trajektory.com/blog/there-are-storm-clouds-on-the-horizon monthly 0.5 2024-04-09 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/e6026137-b8ae-4f30-a817-fb3be51d9215/pexels-josh-sorenson-1154510.jpg Blog - There are Storm Clouds on the Horizon for Sponsorship Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/trajektory-helps-nhl-client-uncover-3m-in-value-through-radio monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/9326b9e4-4498-49de-b43b-ae7cd409f0c9/Screenshot+2023-06-15+at+10.13.40+AM.png Blog - Trajektory helps NHL client uncover an average of $3M+ in value through Radio - Make it stand out NHL clients' radio value, listenership, and occurrences from May 1st, 2022 through May 1st, 2023. Source: Trajektory Asset Intelligence Page. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/ea10b572-88d7-498b-9b7c-58b1c68ef5be/Screenshot+2023-06-15+at+10.15.04+AM.png Blog - Trajektory helps NHL client uncover an average of $3M+ in value through Radio - Make it stand out NFL clients' radio value, listenership, and occurrences from May 1st, 2022 through May 1st, 2023. Source: Trajektory Asset Intelligence Page. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/e493e4a8-2202-480d-85ee-d70936bb7235/Screenshot+2023-06-15+at+9.41.13+AM.png Blog - Trajektory helps NHL client uncover an average of $3M+ in value through Radio - Make it stand out Trajektory's Asset Intelligence Overview Page – showing a holistic glimpse of asset performance across every sponsored asset. https://www.trajektory.com/blog/nil-and-brand-deals-a-new-era monthly 0.5 2024-07-31 https://www.trajektory.com/blog/mlb-jersey-patches-how-much-are-they-really-worth monthly 0.5 2024-07-31 https://www.trajektory.com/blog/sponsorship-madness-championship-teams monthly 0.5 2024-08-01 https://www.trajektory.com/blog/do-team-nicknames-really-matter monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/bfbb71ad-7064-409d-b920-d26d009f1f3d/TRAJEKTORY.png Blog - Do Team Nicknames Really Matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/a-look-at-our-trajektory-team monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/09e66bb1-d342-478d-917a-71925dc5e31c/1_RNZUCgCVXq_j0Y_9RxtptQ.png Blog - A Look At Our Trajektory Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/5017b749-579c-4e41-892f-5799b637b4d4/Image+from+iOS.jpg Blog - A Look At Our Trajektory Team - Make it stand out Courtney Whiteside played five seasons as a midfielder for the University of Guelph Gryphons (photo via gryphons.ca) https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/82990064-4fc2-47a2-a5c8-98b49faf89f4/12.png Blog - A Look At Our Trajektory Team - Make it stand out CEO and Founder, Alex Kerr https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/ff4c2967-d346-4509-9e9c-b85a195396a2/1_zVMj_4Sd0_L0wCZIa8iXVQ.jpeg Blog - A Look At Our Trajektory Team - Make it stand out Sharon on the Capitals Ice during her time at Monumental Sports & Entertainment https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/9c9d80f8-33d4-46df-88be-524e784c237d/IMG_7780.jpg Blog - A Look At Our Trajektory Team - Make it stand out Matt Powers leading Trajektory Pow Wow brainstorm session. https://www.trajektory.com/blog/trajektory-2021-by-the-numbers monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/2ac341e3-1cb6-4e3f-909e-db7745ed3337/1_VnxNp_J63u9q13tn7a-WzA.png Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/64a64f29-f92f-432e-b937-00451ad6fc73/0_LZ3SBxloKzSf0IdP.png Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/4fc5a060-c8f8-47f5-bf8d-d3f2076783e5/1_sbjpmyATEU3mrTDav5rNUA.jpeg Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/494f9b3a-5cb2-4695-a889-5366dd3a3306/1_3gdugkOGryQDT0G7wnit6A.jpeg Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/6692c4fb-0908-473a-85ed-6291d196a7bc/0_YZvsSGK3ONF8TzV0.jpeg Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/f693fe7f-880b-4366-8c22-14a1c973bfe6/0_1KT2v7aYmKQOGpDO.png Blog - Trajektory 2021: By the Numbers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/2021-year-in-review-our-favorite-trends-and-developments monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/4de9deb2-d5d0-4316-a532-7962bdb5b9b8/1_qhF6CGqmHbpdKY8QnZ4i4A.png Blog - 2021 Year in Review: Our Favorite Trends and Developments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/data-storytelling-in-the-sports-industry monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/3586e583-fb44-4c01-b9df-6c91b832a925/1_ar_2tqR95Oiq470HGU_Saw.png Blog - Data Storytelling in the Sports Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/58b14a39-b30b-4e09-8412-e092a9d0d807/0_Ld_fbCxZggXUq7cl.jpeg Blog - Data Storytelling in the Sports Industry - Make it stand out Photo by Franki Chamaki on Unsplash https://www.trajektory.com/blog/data-storytelling-a-tool-of-effective-communication monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/8cee07d2-a7e6-4ea7-a7b7-ab7c5cf61061/1_sv_efjDD5gFLZUfKqx0FgQ.png Blog - Data Storytelling: A Tool of Effective Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/a9d7e892-823e-4151-b717-2d946dc948c9/1_BY16AzwnIMJ-4clAz9WRvg.png Blog - Data Storytelling: A Tool of Effective Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/qampa-with-sharon-fish-womens-history-month monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/86f21385-3613-4ebb-b52b-098195335b7c/1_y6XzswxlkC5P0kVAuvZzeg.png Blog - Q&A With Sharon Fish: Women’s History Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/0aa7ccfc-04d2-4e25-98b2-222ebf2880a1/1_psKKA9mDgaJw5auD6ieq2A.jpeg Blog - Q&A With Sharon Fish: Women’s History Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/52496ebc-c8dc-4cfa-bc5c-393533070895/1_nu67ee14o1QYeCv_Y1R_jg.jpeg Blog - Q&A With Sharon Fish: Women’s History Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/30f70492-d076-432d-b6b5-094285f2a13b/1_zVMj_4Sd0_L0wCZIa8iXVQ.jpeg Blog - Q&A With Sharon Fish: Women’s History Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trajektory.com/blog/2021-mlb-sponsorships-ideas monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/5ee3ff1cb9ab2638ffe3dbbb/6e2e2265-7e9d-4f3c-be93-38ead60a7723/0_Y7u6JcthynPohHU2.jpeg Blog - 2021 MLB Sponsorships Ideas - Make it stand out Photo by Joshua Peacock on Unsplash 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