DED REPORT

2024-2025 Regular Season

Powered by the most advanced DED sponsorship reporting platform in the industry, Trajektory continues to lead the way in DED measurement. The 2024–2025 NHL DED Report provides a comprehensive analysis of Digitally Enhanced Dasherboard (DED) performance across all 22 of Trajektory’s NHL team partners. This season marked a record-breaking year, with over $1 billion USD in total DED value and nearly 3,000 hours of branded exposure tracked across broadcast feeds.