With the NHL and NBA in the thick of the playoffs, the buzz isn’t just about who’ll take home the championship but also about the substantial value return from sponsorships. Playoffs represent a golden opportunity for brands, where the intense focus and heightened viewership can translate into significant benefits for sponsors.

2023 marked a profitable year for women’s sports in sponsorships, brand deals, and TV broadcast partnerships. Along with 2023 being a FIFA Women’s World Cup year, some of the other major women’s sporting events included the US Open, NWSL Championship, WNBA Finals, NCAA Women’s Basketball Tournament, and more. 2023 was a year of broken records and major strides in the growth of women’s sports.