The Most Holistic Way to Measure Sponsorships.
The only digital and non-digital partnership measurement platform – because sponsorship is more than just social and TV broadcast.
Teams & Leagues
Drive Revenue. Build Retention.
Brands & Agencies
Optimize Your Sponsorship Investments.
A Holistic Solution
Your brand goes beyond social and broadcast—so should your measurement. Capture the full value of every sponsorship opportunity, across every platform and channel. If you’re not tracking it all, you’re leaving impact—and revenue—on the table.
Trajektory is the difference.
Trajektory provides access to accurate and integrity-driven sponsorship data across digital and non-digital assets by aggregating and analyzing more sources than any other sponsorship platform. By evaluating sponsorships comprehensively in real-time, our customers can retire over $100K on legacy vendor spend, save over 1,200 hours a year on data preparation, and report on nearly 100% of their sponsorship portfolio.
Data Integrity
We’re the first sponsorship reporting platform that creates a consistent valuation and data methodology across ALL assets. Finally, data you can trust.
We’ve Been There
Trajektory is built by people who have been in your seats. We understand the struggles of sponsorship reporting and built the platform we wish we had.
Holistic Reporting
Our dashboards aggregate sponsorship data from ALL your assets including digital, static, in-stadium, and more offering a holistic view that streamlines decision-making and reporting.
Meet the Team
Ready to optimize your sponsorships?
Strategic Support. Personalized For You.
When you work with Trajektory, you’re never on your own. Beyond our powerful platform, our team partners with you to interpret data, deliver custom reports, and provide out-of-platform insights that help maximize sponsorship value. This hands-on support is included with every partnership so you can move faster, smarter, and more confidently.
Integrity-Driven Methodology
Other vendors and agencies miss key variables and considerations in their reporting methodologies. When it comes to methodology, you need transparency, consistency and, above all, integrity in the approach. Trajektory gives you access to accurate and integrity-driven sponsorship data.
AI Enablement & Logo Detection
We harness the power of cutting-edge AI technology to revolutionize the analysis of TV, social, and digital-related content. Our sophisticated AI algorithms meticulously scan and process vast amounts of video and textual data to accurately identify brand sponsors within content. This innovative approach, combined with a dynamic valuation methodology has allowed Trajektory to deliver on an integrity-driven valuation process, setting the new standard in media analytics.
Trusted by Industry Leaders
Discover how we’re making a difference for our clients every day.
Director Business Strategy & Analytics
Benjamin Yoder
Dallas Stars
“After a great first year working with Trajektory to measure and report on our DEDs, we were excited to expand our scope of partnership with Trajektory to measure for the entirety of our sponsorship portfolio across Broadcast, DEDs, Earned Broadcast, Social-Owned and Earned, In-Person Value, WebAds and Mobile Ads. Trajektory has earned our trust as data partners through their comprehensive and honest approach to sponsorship measurement.”
Pittsburgh Penguins
Katlin Donahoe
Director of Partnership Marketing
"Their ability to aggregate data into a central dashboard and focus on a variety of data sources rather than limiting us to purely social or only broadcast, gives us the ability to more easily and clearly do a deep dive into proof of performance reports and recaps."
Seattle Seahawks
Peter Bach
Director of Revenue Analytics
"It's really important for us to show that we are going above and beyond with our activations and providing partner value to an equal or greater extent. We focus on a 'less is more' approach. We want to charge premium dollars for premium assets and Trajektory has helped us achieve that."
Vice President, Corporate Partnerships
Alex Teodosi
Chicago Sky
“We are incredibly excited to be partnering with Trajektory. The team at Trajektory has been exceptional in every aspect of our collaboration so far, bringing expertise, innovation, and a shared commitment to excellence. Their cutting-edge technology and data-driven approach to sponsorship valuation align perfectly with our vision of growth and success. We are confident that this partnership will enhance the value we provide to our partners. We look forward to a successful partnership together, and we’re excited about the future possibilities this collaboration will bring.”
Indianapolis Colts
Jon Codalata
Director of Business Solutions
“We chose Trajektory as our holistic sponsorship measurement partner because we wanted an all-inclusive solution to help us quantify sponsorship impact. We are particularly excited to apply their solution to measure the impact we deliver inside Lucas Oil Stadium during all Colts home games."
Portland Timbers
Chris Thompson
VP, Business and Data Strategy
“With Trajektory, we have been able to level up the consistency, speed, efficiency, and accuracy of all of our partnership data sources. Our partners have never been happier with their results since we started using Trajektory and has helped us evolve to be able to make better data-driven decisions surrounding our partnership recaps, reporting, and prospecting. The team at Trajektory is quick to respond to our needs and can provide us with all of our many data points we need in a central location.”