How We Work with NHL Teams

This report breaks down how Trajektory supports NHL teams in navigating the unique challenges of sponsorship valuation. From tracking Canadian viewership and quantifying DED exposure to pioneering in-venue valuation and cross-league benchmarking, the report shows how NHL teams use Trajektory to uncover hidden value, streamline reporting, and prove ROI. Built by industry insiders, Trajektory gives teams the real-time insights they need to make smarter decisions and tell stronger, data-backed stories to partners.