Join us for a data-driven look at one of the most underutilized drivers of sponsorship performance: in-venue assets beyond game day.

We’ll explore how static signage, LEDs, gate entitlements, and premium spaces can account for 25–50% of total partner value, and why nearly half of that value can come from non-game events. Through real examples across major leagues, we’ll break down what drives performance, where value is often missed, and how volume differs from true impact.

You’ll leave with practical insights to better measure, price, and optimize in-venue inventory – and unlock revenue that’s hiding beyond game day.