Our latest report analyzes jersey patches, helmet decals, and the NHL’s newly tested shoulder patch to uncover which delivers the strongest exposure and brand impact. Backed by data from one of the most-watched NHL events of the year, this report explores key performance drivers like duration, clarity, and design effectiveness. Whether you’re a brand, team, or league executive, this is your go-to resource for evaluating sponsorship strategy ahead of the 2025–26 season.