Join us for a tactical, insights-packed session exploring how innovative brands are using data to re-evaluate their sponsorship portfolios. We’ll walk through a 3-step framework to assess asset value, align spend with business goals, and build smarter rate cards and contracts that balance performance with fan connection. You’ll hear how innovative brands are navigating the rising pressure for ROI, shifting media landscapes, and expanding asset categories beyond just social and broadcast. With real-world examples, trend forecasts, and a customer success story, this session will equip you with the tools to develop more efficient and effective sponsorship strategies.