A Predictive Model
What happens when you combine the premier data-driven sponsorship performance and revenue platform with the premier sponsorship recall research group?
Partnership revenue and insight nirvana.
Trajektory and Wakefield have teamed up to provide an additional layer to sponsorship and reporting insights that has never existed. By combining sponsorship performance data (Trajektory) and sponsorship recall data (Wakefield), the partnership enables organizations and brands to know WHAT actions to take, and HOW to take them to increase both partnership value and partnership recall.
Improved Performance & Recall
Wakefield and Trajektory can provide advice and insights on designing creatives to maximize revenue, visibility, and time on screen. For example, if an LED ad is not bringing in as much value as expected, we can evaluate the placement of the ad, the design, and clarity to provide insight on how to improve design and positioning to maximize returns.
A Perfect Match
Frequency & Consistency
Get access to performance insights and compare them to competing brands. If a brand is underperforming while only advertising a few times a year, there could be an opportunity to upsell them and recommend they advertise more frequently throughout the year to increase audience recall and drive marketing impact.
Forecasting On Bundling & Mix
With Wakefield and Trajektory together, brands and teams can measure and grade performance based on the predicted and actual performance of various sponsorship assets. By having a solid understanding of your partnership assets, you'll be able to better calibrate partnership messaging and positioning of content to maximize revenue.
In addition to mapping HOW partnership recall performed relative to other partnerships within your sponsorship portfolio, Trajektory and Wakefield are able to forecast predicted recall.
This allows for recommendations that help you calibrate partner messaging and positioning in an effort to maximize revenues while simultaneously increasing the value of the inclusion to your partner.
We can help groups visually identify which of an organization's partners under-perform, meet expectations, or over-perform.
If a brand is underperforming while only advertising a few times a year, there could be an opportunity to upsell them and recommend they advertise more frequently throughout the year to increase audience recall and drive marketing impact.
Webinar
Alex Kerr, CEO & Founder of Trajektory is joined by Kirk Wakefield, Chief Research Officer at Wakefield to discuss how maximizing your partnership revenue is imperative to your business, but can be challenging. Alex and Kirk sit down to discuss their innovative and ground-breaking approach to maximizing partnership revenue and recall.
Ready to optimize your sponsorships?